The UK’s biggest commercial broadcaster, ITV, has come on board as Headline Sponsors of the upcoming Derby Telegraph Business Awards.
Investing over £1bn every year in programming, ITV regularly deliver huge audiences with 98% of all programmes attracting more than 5m viewers on commercial TV.
Through their channels and ITV Hub, they help many small and medium-sized businesses in the region supercharge growth, making them the perfect partner for an awards ceremony that centres around fostering the local economy. The Derby Telegraph Business Awards aim to celebrate success and highlight the innovative people and companies in Derbyshire who are putting the region on the map by boosting the economy while making a positive contribution to the local community.
The glittering ceremony, which will take place at The Roundhouse, Derby College on Wednesday 5 June will be attended by hundreds of Derbyshire’s business elite.
As a Headline partner of the event, ITV’s Business Development Director Jason Spencer said why the awards are so important for the broadcaster: “Sponsoring these awards enables us to not only celebrate recognising business success across the region, but also showcase to growing businesses yet to use ITV how we can supercharge growth in an effective, affordable and proven way.”
This locally-conscious sentiment is something that runs through the core of ITV’s values. Mr Spencer added: “ITV offer the best of both worlds – mass live reach across the Midlands at a regional and local level combined with addressable targeted advertising across the ITV Hub at a household level.”
Of course, this is not the only Midlands based initiative for the company over the upcoming months, with the broadcaster continuing to channel its efforts into improving the customer experience. Mr Spencer explained: “In the Midlands, our focus is to help more local businesses to harness the power of TV to supercharge growth through tailored, innovative opportunities delivering mass live reach on ITV combined with addressable targeted advertising across the ITV Hub”.
For more information about the Derby Telegraph Business awards get in touch with Ashleigh Kerr at event organisers Champions (UK) plc. Email firstname.lastname@example.org or telephone 08453 31 30 31.